Maru/edr is now part of MARU Group – a technology enabled professional services firm set to become an international insights pioneer

Maru/edr empower business decisions through customer insight

Established in 1999 to help businesses measure and improve their customer experience, Maru/edr is the Voice of the Customer leader, offering a flexible and innovative toolset to gain feedback from customers anytime, anywhere and on any device.


SaaS technology

All technology we use is our own – it means that we’re able to build a tailored and bespoke customer insight programme that will truly empower you to make important business decisions.


Focused insight

Our focus on actionable insight means that our clients are able to make a real difference to their customer experience. We’re not just focused on measurement, we’re focused on outcomes.


Thought leadership

Our knowledge of the consumer is unrivalled. Having benchmarked and tracked the developing online market since its infancy in 1999, we truly understand the digital landscape and subsequent customer experience.

Technology, focused insight and thought leadership have always been – and will always be – the mainstays of our business. That’s how we continue to deliver true insight innovation. It’s a combination that sets us apart and gives you the confidence to make decisions that will transform and grow your business.



Listen to customers anywhere and on any device using a number of our products and services. Tell us what you want to achieve and we’ll bring into play a number of complimentary solutions tailored to your needs.



Interpret what customers are saying using our SaaS technology. All our technology is our own, from interactive dashboards to analysis of free text, our proprietary SaaS system provides a range of scalable and flexible options to really put you in control of your customer’s experiences.



Delight by turning actionable insight into tangible results. Only by listening to your customers and correctly interpreting their feedback can you truly continue to delight them and win their loyalty.

Over 1.5 million feedback responses collected every month
Data equal to 12,800 song downloads transferred daily
20 languages
Delighting customers across five continents in more than 40 languages

Don’t just take our word for it

Listening to feedback from our customers is essential to continually improving the experience of booking travel with Expedia and targeting our reinvestment in the customer experience. Balancing scale and detail is always a challenge and Maru/edr has been a vital partner in managing the scale of our survey communications whilst providing the local language detail we need.
Stuart Newman, Director of Customer Experience, Expedia EMEA
At Ladbrokes, we’ve always put a big emphasis and value on our customers and are always looking at ways we can improve the Ladbrokes customer experience. We needed a research supplier who could provide a dynamic overview of how the Ladbrokes brand is performing at any one time. Maru/edr really took the time to get to know the ins and out of everything we do and have become an instrumental partner in helping us to dig deeper into what our customers are saying, effectively spreading the word with our stakeholders and helping us to provide our customers with the very best experience possible.
Customer Experience Manager, Ladbrokes
Fat Face are really pleased to be working in partnership with Maru/edr. We chose to work with Maru/edr on the basis they have really solid experience in this field across a number of regarded brands, but above all we were keen to work with their team due to their lovely people, great culture and brand fit.
Kirsten Pottinger, Fat Face