Tag: Customer journey

Infographic: How Ocado delight digital shoppers

The latest eDigitalResearch eRetail Benchmark results revealed that online supermarket Ocado topped the overall league table with a highly rated end-to-end digital customer experience. But how do they delight their digital shoppers? Chief Delivery Officer Liz Boffey explores with our latest...

Dealing with a super detractor

When someone in the insight industry comes across poor customer experiences from one of the country’s biggest energy suppliers, it’s difficult not to reflect on where it all went wrong. Here, Head of Marketing Liana Vickery explores the very real...