Tag: Black Friday

Black Friday 2018 – What to Expect

Black Friday has already begun with the first online retailers starting to promote deals a week in advance. In recent years we’ve seen emerging trends of consumers moving online rather than visiting stores in person. Last year, the Office for...

Amazon leading the way for Black Friday mentions

Amazon – one of the key driving forces behind online Black Friday deals – are leading the way for social media mentions, according to the latest real-time analysis of Twitter comments from eDigitalResearch. (more…)

Online shopper attitudes toward Black Friday evenly split

31% of consumers look favourably on major discount events, such as Black Friday, while 30% look unfavourably Almost a third (30%) of online shoppers are either ‘likely’ or ‘very likely’ to shop during this year’s Black Friday Three quarters (77%)...