Data is often cited as the oil of the 21st century – understanding customers and their behaviour is unbelievably powerful to businesses. It’s why at eDigitalResearch we’re able to integrate feedback with a number of third party data solutions to give you one, unified customer view. Shane Wright, Chief Technical Officer explores why, with eDigitalResearch, your integration possibilities are endless.
At eDigitalResearch, we know the value of data – never before has it been so important to understand your customers. Knowing your customers is key to delivering a great customer experience and staying ahead of the competition.
However, these days businesses are often inundated with data – there have never been so many ways and channels to measure, track and understand customers.
Keeping on top of all these data sources can be hard work, especially when it comes to knowing what to action and when. It’s why leveraging and integrating data is one of the biggest challenges facing businesses today.
One, unified customer view
At eDigitalResearch we combine technical experts with commercially-focused researchers to provide bespoke insight solutions – it’s what makes us unique.
And it’s thanks to our in-house technical expertise that we’re able to integrate eDigitalResearch feedback with a number of third party solutions to give clients one, unified customer view. We can take any solution providers API and marry it with our system so they talk to each other in the right way.
It means businesses have the right information, in the right time and at the right place to make informed business decisions and drive real customer experience improvement.
Combing data allows businesses to really see what’s going on across their business – and all in real-time.
Understand how much unhappy customers really cost by integrating with customer spend, or pinpoint exact pain points through digital journeys by merging individual comments with session replay clips.
We can integrate with almost any data source, including:
- Social media, Facebook and Twitter
- CRM solutions, including Salesforce
- Session replay
- Web analytics
- Any solution providing APIs
Join the challenge
Today marks the beginning of our integration challenge – and we want to hear from you! As technical experts we’re always on the lookout for a new challenge – have you been looking to combine feedback with supporting data but can’t find a supplier to help? Tell us what you want to achieve and we’ll investigate a solution.
We believe there’s no other Voice of the Customer provider out there who can offer the integration capabilities that we do.