Understanding emotional reactions

The first completely digital visual semiotics research tool to unlock emotional responses and gain a deeper understanding of consumer behaviour

The challenge

Unlocking emotional reactions is key to truly understanding purchasing behaviour. Effectively understanding deep-rooted, non-conscious pre-rational decisions has in the past been challenging and timely to measure. If brands can’t understand what is driving consumers’ decisions, then how will they cater for their demands and expectations?

The solution

The Emotional Positioning System (EPS™). A fully digital, visual semiotics tool that effectively measures and quantifies the emotional, non-conscious reaction from customers to brands, products and stimuli on a mass scale

What is Emotional Positioning System™?

Semiotics is the study of how both visual and written signs and symbols create meaning. It’s a way of understanding the non-conscious way that we interpret certain messages or experiences.

EPS™ identifies a small but very emotionally powerful set of symbolic elements found in the structure of images. This unique understanding of images provides a quantifiable link between unspoken, non-conscious motivations and actions.

It is a proven methodology for researching and analysing consumer behaviour and brand communication. It taps into the pre-rational decisions of consumers instead of solely relying on their rational feedback.

Applying EPS™ allows brands to truly understand key drivers for consumer behaviour. It taps into a customer’s emotions and allows them to tell you what they can’t or won’t say

Industries

Emotional Positioning System™ has wide applications across industries as part of a wider Voice of the Customer program so everyone can better understand their customer’s decision making process

Benefits

Measuring and quantifying emotional reactions through EPS™ adds another layer to consumer understanding. Moving this traditionally qualitative discipline online provides further advantages to retailers.

  • Opens up the use of semiotics on a larger scale
  • Ability to easily split results by consumer types, segments or other known information
  • Results available immediately for analysis by our skilled research professionals, delivering results faster than ever before
  • Compare reactions across touchpoints from in store to website

  • Seamless integrated with your existing Maru/edr insight programme
  • Enhance insights delivered by understanding both the emotional and rational response
  • Understand reactions to your competitors and their products and services
  • Show a wide range of stimuli including logos, statements, packaging, window displays, promotions and straplines

Benefits

Measuring and quantifying emotional reactions through semiotics adds another layer to consumer understanding. Moving this traditionally qualitative discipline online provides further advantages to the travel, tourism and hospitality industries.

  • Opens up the use of semiotics on a larger scale
  • Easily split results by consumer types, segments or other known information
  • Results available immediately for analysis by our skilled research professionals, delivering results faster than ever before
  • Compare reactions from different nationalities

  • Seamless integrated with your existing Maru/edr insight programme
  • Enhance insights delivered by understanding both the emotional and rational response
  • Understand reactions to your competitors, their products and services
  • Show a wide range of stimuli including logos, statements, brochures, images, promotions and straplines

Benefits

Measuring and quantifying emotional reactions through semiotics adds another layer to consumer understanding. Moving this traditionally qualitative discipline online provides further advantages to financial service providers.

  • Opens up the use of semiotics on a larger scale
  • Ability to easily split results by consumer types, segments or other known information
  • Results available immediately for analysis by our skilled research professionals, delivering results faster than ever before
  • Cut through the negative noise around the industry

  • Seamless integrated with your existing Maru/edr insight programme
  • Enhance insights delivered by understanding both the emotional and rational response
  • Understand reactions to your competitors and their products and services
  • Show a wide range of stimuli including logos, comms, sponsorship, concepts, promotions and straplines

Benefits

Measuring and quantifying emotional reactions through semiotics adds another layer to consumer understanding. Moving this traditionally qualitative discipline online provides further advantages to Consumer Services brands.

  • Opens up the use of semiotics on a larger scale
  • Ability to easily split results by consumer types, segments or other known information
  • Results available immediately for analysis by our skilled research professionals, delivering results faster than ever before
  • Cut through any negative noise from the sector

  • Seamless integrated with your existing Maru/edr insight programme
  • Enhance insights delivered by understanding both the emotional and rational response
  • Understand reactions to your competitors and their products and services
  • Show a wide range of stimuli including logos, comms, advertising, promotions and straplines

Benefits

Measuring and quantifying emotional reactions through semiotics adds another layer to consumer understanding. Moving this traditionally qualitative discipline online provides further advantages to media owners and broadcasters.

  • Opens up the use of semiotics on a larger scale
  • Ability to easily split results by segments, socio-demographics or other known information
  • Results available immediately for analysis by our skilled research professionals, delivering results faster than ever before
  • Use to gauge emotional reactions to content including stories and events

  • Seamless integrated with your existing Maru/edr insight programme
  • Enhance insights delivered by understanding both the emotional and rational response
  • Understand reactions to your competitors and their content
  • Show a wide range of stimuli including logos, advertising, promotions, concepts, talent and straplines

Let customer reactions drive your business decisions

Understand how consumers feel


Reveal what consumers cannot or will not say through other research methodologies

Know what drives behaviour


Understand how consumers are reaching their purchase decision

Test and learn


Engage with consumers to deliver the emotional reaction you are after

Emotional Positioning System™

Providing layers of understanding


Reveal consumers emotional frame of reference for your brand, product or category, their perception of the message being communicated through the stimulus they are shown and their ultimate decision.

Award-winning 


EPS™ is a tried and tested research tool based on 30+ years of research, tested in over 75 countries, across all age groups.

See how understanding emotions can drive results

Schedule a meeting to see EPS™ in action and understand how it drives business decisions

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