Voice of the Customer specialists eDigitalResearch have promoted Chief Operating Officer Steve Brockway to Managing Director and appointed two new members to their leadership board following a successful first six months to the financial year.
Having joined eDigitalResearch in 2006, heading up the Retail Research team, Steve has been instrumental in using his commercial and research experience to successfully create and deliver bespoke Voice of the Customer feedback programmes for clients. Since 2013 Steve has been a board member leading a talented team to deliver tailored online feedback solutions and commercial insight.
Steve’s appointment comes as founding directors Chris Russell and Michelle Fuller take up the role of Joint Executive Chair to drive the organisations global growth and ambitions.
Alongside Steve, eDigitalResearch have also promoted Nada Gillard and Liz Boffey to the board of directors as Chief Product Officer and Chief Delivery Officer respectively. Having joined eDigitalResearch back in 2005, Nada’s decade-long experience of the company will help guide eDigitalResearch’s leading-edge product development. Meanwhile, after joining the company earlier this year, Liz will bring 15 years of agency-side insight experience to lead eDigitalResearch’s client services team – the new changes will make eDigitalResearch the only research agency to provide clients with hands on insight and technical account management to support the delivery of award-winning Voice of the Customer programmes.
The changes will allow eDigitalResearch to continue to deliver outstanding account management, as well as innovate customer feedback solutions to bring new and exciting developments to the marketplace.
Steve Brockway, Managing Director at eDigitalResearch, comments, “Our tailored SaaS technology, innovative solutions and insight delivery has driven tremendous growth over the last few years. With our Chief Product Officer and Chief Delivery Officer in place, we will future proof ourselves by focussing our efforts on innovation, client delivery and insight for our growing list of clients seeking a single view of the customer experience across their channels and touchpoints.
“As eDigitalResearch’s new Managing Director, I’m delighted to welcome Nada and Liz to the board of directors. As key members of eDigitalResearch, they share in our passion and philosophy – that when we combine our SaaS technology, focused insight and through leadership, we offer something truly unique”.
Michelle Fuller, Joint Executive Chair at eDigitalResearch, explains, “At eDigitalResearch, we’re always looking to the future – whether that’s through our technology, exploring new ways of working or simply looking at what we could do better. It’s why we’ve taken the exciting decision to restructure our leadership team to better serve both new and existing clients”.
The appointments create a seven-strong leadership board at eDigitalResearch – alongside Joint Executive Chairs Chris and Michelle, Steve, Nada and Liz are also joined by long-standing Chief Technical Officer Shane Wright and Chief Commercial Officer Derek Eccleston.
The changes come after an extremely successful first six months of the year for the company. Results already suggest that eDigitalResearch is on track for another record-breaking financial performance and year-on-year growth.