eDigitalResearch appoint Product Director and continue to invest in SaaS driven technology


February 19, 2015

CWP_0161Leading Voice of the Customer specialist eDigitalResearch are continuing to invest in their leading-edge SaaS driven insight technology having recently appointed Nada Gillard as Product Director.

With technology playing an increasingly vital role in consumer’s everyday lives, eDigitalResearch have introduced the Product Director role to enhance their current toolset and integrate emerging technology into their SaaS system providing clients with a unique and flexible opportunity to listen to their customers, interpret feedback and delight customers by actioning results.

Nada has worked in eDigitalResearch’s insight team since 2005 and is perfectly placed to help evolve the company’s Voice of the Customer solutions – from Customer Experience Management to Panels and Communities. Having worked with eDigitalResearch clients from a range of sectors – from retail to utilities – Nada has a comprehensive understanding of varying business needs and will be able to advise where and how eDigitalResearch products and solutions should be developed.

Nada will lead eDigitalResearch’s team of ten product operations experts and product marketing specialists – each dedicated to innovating key parts of the eDigitalResearch platform – including further developments to our leading customised dashboard solution.

Michelle Fuller, Joint CEO at eDigitalResearch, explains, “We pride ourselves on our leading-edge technology having developed it for over fifteen years. Nowadays, we often come across complex Voice of the Customer projects where our SaaS system provides a complete, yet flexible solution. With Nada now at the helm of our product team, we’ll be focusing even more on developing our technology to ensure that our clients have the right tools to put their customer’s experiences ahead of the competition”.

eDigitalResearch have long combined focused insight with SaaS driven technology to provide clients with a truly flexible and bespoke way of listening to their customers. With continued investment into their proprietary technology, eDigitalResearch already have a number of key technological developments and innovations planned for 2015.

Nada Gillard, Product Director at eDigitalResearch, comments, “Our thinking at eDigitalResearch has long been focused on client outcomes – not just measurement. It means we work hard towards developing the right tools and technology to put clients in control of their customer experiences. With technology growing and growing, it’s exciting to be involved in the future of our SaaS platform and I’m looking forward to the challenges of integrating this new technology into our toolset”.

Nada’s appointment comes just weeks after eDigitalResearch announced the promotion of Andy Cook and Lee Boynton to the strategic technical team to help develop the eDigitalResearch SaaS platform, as well as a number of key appointments to the insight team, including Research Director Liz Boffey.