eDigitalResearch appoint new Product Manager and continues investment in SaaS technology

December 1, 2014

LizLeading Voice of the Customer specialists eDigitalResearch have today announced the appointment of Liz Ratcliffe who joins the Product Marketing team as Product Manager.

Liz joins eDigitalResearch with over 20 years of marketing and product development experience. Liz started her career at Elsevier Science before later moving to Ordnance Survey where she worked within the market insight and product innovation team for five years.

eDigitalResearch is the leading provider of customer feedback and Voice of the Customer solutions. Having been established in 1999, the business has grown to combine both SaaS driven technology and focused insight to develop some of the world’s leading-edge feedback tools used by a number of multinational brands – such as British Airways, Expedia and SSP.

Liz will work closely with the rest of the Product Marketing team, as well as eDigitalResearch’s in-house Technical team on strategic developments and innovations to the eDigitalResearch platform.

Derek Eccleston, Commercial Director at eDigitalResearch, comments, “We’re delighted to welcome Liz to our Product Marketing team. Our aim at eDigitalResearch has always been to provide our clients with something they can’t find elsewhere – leading-edge feedback tools that when combined with our vast insight and research expertise, offers a complete Voice of the Customer solution. Liz will form a vital part of our on-going development at eDigitalResearch and will be instrumental in our product innovation throughout the coming months and years”.

Liz Ratcliffe, Product Manager at eDigitalResearch, comments, “I’m thrilled to be joining eDigitalResearch. Having worked in the marketing and product innovation industry for a number for a number of years, I’m really excited to be working for such a growing organisation, helping them develop their already fantastic product offering. eDigitalResearch offer a unique proposition to clients and combine both focused insight with great technology – they’ve created bespoke, world class feedback solutions and I’m very pleased to be a part of the company’s on-going development”.

Liz’s first role at the company will be to provide key support and assistance to the current development ofeDigitalResearch’s Text Analytics tool, due to be released in 2015.