In a progressive financial services landscape, technological innovation has become a key priority in the banking sector. With Challengers blazing the trail in digital, Traditional banks are fighting to keep pace. Maru/edr’s financial expert, Elliott King, identifies and analyses the customer sentiment towards old brands and new, in this digital-centric society.
The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.
With the British government expected to invoke Article 50 by the end of the month, Maru/edr’s technology research executive, Tyren Cooper, discusses the importance of customer insight in providing clarity to the uncertain world of the post-Brexit economy.
There is currently widespread concern in the UK – and abroad – about fake news. Grown out of the turbulent political events of 2016 , fake news has ramifications for every evidence-based industry. Technology, Media and Telecoms specialist Anna Ritchie explores the currents feelings around fake news and what it means for the world of research.
Tuesday saw a number of the leading cross-industry customer experience professionals gather at the CX Conference in London to share their insights on a vibrant and ever-critical element of modern business practice. Maru/edr’s market development managers – Elliott King and Luke Gould – have identified the key messages to be taken from the event.
The importance of digital can’t be ignored. Recent Maru/edr results found that 49% of diners will go online before they visit a restaurant. With digital experiences becoming fundamental to the success of brands across industries, travel expert Gary Howes explores what online practices the hospitality industry can learn from close relatives in travel.
The Insight Innovation eXchange Europe 2017 explores what’s new in the world of insight and storytelling. Maru/edr’s Managing Director of Consumer Services – Sarah Beams – shares the most prominent themes emerging from what has so far lived up to its claim to be the boldest and most disruptive IIeX Europe yet.
With video content popularity at an all-time high, will it become the medium of choice for brands looking to capture customer feedback? Maru/edr’s Senior Client Research Executive – Lucy Horne – explores how customer feedback services can utilize – and benefit from – critical and engaging video-based insight.