Innovation in technology and research methodologies have been a core value of ours for almost twenty years. We are always exploring new ways of doing things and motivating our staff. After running several successful in-house hackathons that have generated new ideas and genuine development share our experience of how to encourage innovation in the workplace. Kayliegh […]
The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.
As the amount of new vehicles registered continues to show signs of growth, the UK has established itself part at the heart of this vibrant sector. Maru/edr’s industry expert, Luke Gould, explores the power of progress in the UK automotive market. The booming new car market registered a record 2.69 million vehicles in 2016, along with […]
With the threat of auto-compensation looming, it’s never been so important to get the customer experience right for broadband and landline suppliers. Maru/edr’s Technology, Media and Telecoms specialist Melanie Lewis explores how engaged colleagues can help develop processes that work for customers and businesses alike. We’ve all been there; waiting at home for an […]
With eighty percent of the UK population now in possession of a smartphone, handset manufacturers, networks and retailers are always looking for new ways to acquire customers. Following the recent release of Samsung’s latest flagship device, Maru/edr’s specialist for Telecomms, Media and Technology explores the latest mobile upgrade behaviour and how all involved in the […]
Consumer choice is on the rise making a leading digital experience key. But how do you ensure your site performs better than the competition? Client Director Caroline Ashley explores how feedback and analytics can work together. By 2020, it’s estimated that over half (53%) of all European sales will be affected, or influenced, by a […]
Unrealistic expectations can ruin travel experiences. Customer Experience vs Customer Expectation is a big barrier in the travel and hospitality sector. Gary Howes, Business Development Manager at Maru/edr takes a look at the subject following the ABTA conference on Customer Insight in the Travel Industry. I had the pleasure of attending the ABTA conference on Customer […]
Rob Kitchen, Associate Client Director at Maru/edr reflects on this months’ Consumer Insight & Marketing Conference hosted by CGA Peach and the value of using tools such as Text Analytics and Social Media Listening in today’s Social Media prevalent world. In this second of two parts reflecting on the conference, he discusses the opportunities open to the […]
Initial research and inspiration are becoming a growing pain point in digital travel experiences. Maru/edr’s Gary Howes explores current digital travel best practice and solutions for a leading site experience.
Rob Kitchen, Associate Client Director at Maru/edr reflects on this months’ Consumer Insight & Marketing Conference hosted by CGA Peach and the value of using tools such as Text Analytics and Social Media Listening in today’s Social Media prevalent world.
The research industry is talking about emotion, and there’s an increasing need for studies to capture not only what consumers are talking about but also how they’re feeling. Maru/edr’s Managing Director of Consumer Services – Sarah Beams – explores the theory that businesses can unlock a competitive advantage through better understanding consumer emotions. Are we […]