Author: Sarah Beams

Elevating online experiences

With high-street sales falling, how do brands turn customer’s growing use of digital channels into sales? Sarah Beams investigates. It’s no secret that the retail market is facing a turbulent time. Household names have grabbed the headlines. House of Fraser,...

Customer Voice: Asking Less is giving us More

With the introduction of sites such as TripAdvisor, it is critical for customer voice to be heard by businesses and brands, both in the boardroom and out of it. Development Director – Sarah Beams - explores how asking less is...

Robots won’t replace insight professionals, will they?

The Insight Innovation eXchange Europe 2017 explores what’s new in the world of insight and storytelling. Maru/edr’s Managing Director of Consumer Services - Sarah Beams - shares the most prominent themes emerging from what has so far lived up to its...

The HUB; our new office space

A couple of weeks ago, the entire eDigitalResearch team upped and moved to our shiny new office just down the road at Berrywood Business Village. With a space that’s double the size of our last location, Managing Director Steve Brockway...

The future of research: shorter surveys and improved insight

There’s been a trade-off happening in the research world – improve the participant experience by shortening a survey but potentially lose actionable insight. Thanks to HUB Text Analytics, shorter surveys no longer mean restricted insight. Combining new technology and our...

What Prime Day means for retailers

With the first ever Prime Day being hailed a success by Amazon and analysts alike (according to the online retailing giant, Amazon shifted 398 items every second), it’s likely that the one day sales extravaganza will return. But what does...