Month: October 2015

Online shopper attitudes toward Black Friday evenly split

31% of consumers look favourably on major discount events, such as Black Friday, while 30% look unfavourably Almost a third (30%) of online shoppers are either ‘likely’ or ‘very likely’ to shop during this year’s Black Friday Three quarters (77%)...

Setting ourselves up for the future

To ensure we continue to deliver leading-edge Voice of the Customer solutions, eDigitalResearch recently restructured their leadership team, including the appointment of two new board members. Managing Director Steve Brockway looks at how eDigitalResearch are securing a successful future by...

Empower your staff, improve your business

Serving customers with great experiences deserves recognition. This week, as part of the Institute of Customer Service’s National Customer Service Week, we’re exploring key customer service topics to help brands of all shapes and sizes to improve their customer service...

Look after your staff and they’ll look after your customers

As part of National Customer Service Week, we’ve been exploring how great customer service can lead to better customer experiences. We’ve shared how effectively dealing with customer complaints can breed loyalty, why it’s essential to know your customer inside and...

Effectively dealing with customer complaints

As proud sponsors of CX Day, at eDigitalResearch are celebrating with a weeklong blog series looking at how to bring great experiences to customers every day. In this post, we’ll be looking at how simple steps can help effectively manage...