Month: June 2014

Nando’s on top when it comes to social media

Casual dining restaurant Nando's has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. (more…)

10 trends FMCG brands need to know to sell more online

Understanding online consumers is key to selling more online. Last week, consumer insight from eDigitalResearch revealed that shoppers are making far fewer impulse purchases online than they are in store, leading to smaller basket sizes and decreasing sales. (more…)

eDigitalResearch appoint new panels and communities team

Market research specialist eDigitalResearch have appointed Research Director Nada Gillard to lead a new panels and communities insight team - working with both new and existing clients to help them to get the most from their insight resource - following...

eDigitalResearch join customer experience professionals at CXPA

Voice of the Customer specialist eDigitalResearch are now corporate members of the Customer Experience Professionals Association (CXPA), an international non-profit organisations created to guide and enhance the growing professional field of customer experience management. (more…)