Empower business decisions through customer insight

At Maru/edr, we like to do things differently

Our mix of proprietary SaaS technology, focused insight and thought leadership makes us completely unique. We’re flexible enough to tackle a range of Voice of the Customer dilemma’s – from complex, real-time integration of additional data to engaging with your staff on the frontline.

8 years
years of measuring the digital customer experience
Maru/edr Voice of the Customer programmes running
developers, insight specialists and customer experience experts working on a daily basis

We never stand still

We are leaders in Voice of the Customer technology

Our continuous investment in new technology means that we are at the cutting-edge of insight and feedback – we’re pioneering new methodologies and analysis tools.

The challenge today is taking information and feedback and turning it into tangible. With Maru/edr’s SaaS technology, you’ll open up new world of real-time results and actionable insight to delight your customers.

We never stand still. We’re always looking for new ways to listen, interpret and delight your customers.

When you partner with us, you don’t just become another stamp in our book.

Instead, you’ll enter into a valued partnership where we’ll work together to make sure you get the most from your Voice of the Customer programme

We make it our job to obsess about your customers and their experiences. We’ll take the time to listen to your needs and get to know your business so that we can truly understand your business objectives. Next, we interpret the best solution for you using a range of our complementary research solutions. Then, we’ll delight you with our outstanding technology and renowned account management.

It’s just the sort of service our clients receive day in, day out.


Pioneers of Voice of the Customer

Since our inception back in 1999, we’ve continually been at the forefront of digital insight technology and are the pioneers of flexible, bespoke and tailor-made Voice of the Customer programmes.


Flexible SaaS technology

All technology we use is our own – it allows us to be extremely flexible and adapt our insight solutions to your business needs and model.


Transparent pricing model

We like to be up front and honest with our clients – we have no hidden costs and will never charge per response.


Renowned account management

Our team will work directly with your people to get under the skin of your business to ensure our bespoke solution delivers real outcomes based on accurate feedback.


Raw passion

We really are passionate about what we do – that’s why we always strive to provide our clients with the optimal insight solution using the very best in technology and research tools.

What you get when you partner with Maru/edr


Pioneering Voice of the Customer technology


Honest and transparent pricing model


Dedicated development team


Advanced analytical toolset


Customer centric services team


Digital consumer expertise

Don’t just take our word for it

We work with the globe’s biggest brands to Listen, Interpret and Delight their customers.

Listening to feedback from our customers is essential to continually improving the experience of booking travel with Expedia and targeting our reinvestment in the customer experience. Balancing scale and detail is always a challenge and Maru/edr has been a vital partner in managing the scale of our survey communications whilst providing the local language detail we need.
Stewart Newman, Director of Customer Experience, Expedia EMEA
At Ladbrokes, we’ve always put a big emphasis and value on our customers are always looking at ways we can improve the Ladbrokes customer experience. We needed a research supplier who could provide a dynamic overview of how the Ladbrokes brand is performing at any one time. Maru/edr really took the time to get to know the ins and out of everything we do and have become an instrumental partner in helping us to dig deeper into what our customers are saying, effectively spreading the word with our stakeholders and helping us to provide our customers with the very experience possible
Customer Experience Manager, Ladbrokes
Fat Face are really pleased to be working in partnership with Maru/edr. We chose to work with Maru/edr on the basis they have really solid experience in this field across a number of regarded brands, but above all we were keen to work with their team due to their lovely people, great culture and brand fit
Kirsten Pottinger, Head of Retail Operations and Wholesale, Fat Face
We pride ourselves in providing a top-class service to our guests and being able to receive and listen to their feedback efficiently is key to continuing this. Using Maru/edr brings us closer to our guests, letting them voice their thoughts on ODEON Cinemas quickly and easily, in a way that highlights what our family of staff are doing well and where there may be room for improvement
Andy Edge, Commercial Director, ODEON UK & Ireland

What we can do for you

Our unique blend of SaaS technology, focused insight and thought leadership means we can tackle a whole host of Voice of the Customer projects – from real-time customer feedback to insight panels and communities

Why work with us

Established in 1999 to assess and improve organisation’s customer experience, Maru/edr has grown to become the leading provider of Voice of the Customer solutions.

Our expertise and knowledge

Having measured the digital landscape for over fifteen years, no-body knows more about the customer experience than we do.