The Voice of the Customer leaders

Changing the rules of market research using technology and advisory services.

For too long, too many have spent too much time sifting through data. Maru/edr’s technology gets to the bottom of customer feedback and big data fast so more time can be spent improving businesses.

By combining technology and advisory insight, we offer a flexible Voice of the Customer toolset to listen to customers, interpret their needs and delight by turning feedback into clear business action.

It means we can adapt to your needs and business model, empowering you to make critical business decisions in the moments that matter – from marketing and customer service to product range and usability…In fact, any part of the customer experience.

We focus on outcomes for our clients

Our clients have witnessed real change to their business, including some award-winning outcomes – using the advisory insight services of Maru/edr.

The Telegraph
Lloyds Banking Group
British Airways
John Lewis
Mitchells and Butlers
British Gas

We’re proud to be a corporate member of the Customer Experience Professionals Association, working with similar organisations and customer experience individuals internationally to better customer experiences the world over.



The only Voice of the Customer provider to be awarded the ISO 27001 information security management award, following a stringent set of standards to keep information and data assets secure.

We’ve held the coveted Investors in People accolade for almost decade in recognition of our continued staff development and comprehensive training programmes.

We’re widely recognised as the UK’s best digital insight agency to work for, thanks to our continuous involvement in the Sunday Times Top 100 Best Small Companies To Work For, as well as special acknowledgement for our staff wellbeing and learning and development.


As part of international research and professional services firm MARU Group, we work closely alongside ESOMAR to advise and guide others on international research practices.


We take the security of your customer data seriously and are active members of the government initiative Cyber Essentials – a scheme designed to demonstrate our commitment to eradication of risk from the most common internet threats.


The MRS (Market Research Society) is the world’s leading authority for the research, insight and marketing sciences sectors. As company partners, we feed into the development of digital methodologies in the field and, where applicable, abide by the MRS Code of Conduct.


As a Fair Data company, we abide by the ten guiding principles of Fair Data and go above and beyond to protect our clients and their customers. With us, all data collected is safe and secure.

Our mission, vision and values

Our mission is plain and simple: to paint better pictures faster for our clients

We believe it is crucial that technology and research expertise work and develop hand-in-hand to keep ahead of the evolving needs of our clients. Only in this way can we maintain our leading reputation and track record of growth that we have enjoyed since pioneering digital customer insight in 1999.

At Maru/edr, we’re all about respect and passion; for our clients, colleagues, suppliers and the environment we live in. We believe in 100% honesty and transparency, because long-term mutually profitable relationships benefit us all.

We take security seriously. From client care to data integrity, an obsession with quality runs through everything we do. We’re proud to be recognised for our stringent security procedures and dedication to fair data – making us the preferred supplier for many of the top banks, government agencies and international brands.