Maru/edr. The Voice of the Customer leaders

A unique combination of SaaS technology, focused insight and thought leadership

By combining the three disciplines, we’re able to offer a flexible Voice of the Customer toolset for you to listen, interpret and delight customers across all touchpoints.

It means we can adapt to your needs and business model, empowering you to make critical business decisions in the moments that matter – from marketing and customer service to product range and usability…In fact, any part of the customer experience.

We’re not just focused on measurement, we’re focused on outcomes

Not only will we help you to listen to your customers, interpret what they are saying and use that data to delight your customers – but we’ll also listen to your business needs, interpret the best solution for you and delight you with our renowned account management to deliver real results and tangible ROI.


implementation success rate


client retention


year on year growth


We’re proud to be a corporate member of the Customer Experience Professionals Association, working with similar organisations and customer experience individuals internationally to better customer experiences the world over.


We’ve got big ambitions at Maru/edr and are working with ESOMAR to share our knowledge and expertise with the world’s insight community.


We’ve held the coveted Investors in People accolade for almost decade in recognition of our continued staff development and comprehensive training programmes.


We’re widely recognised as the UK’s best digital insight agency to work for, thanks to our continuous involvement in the Sunday Times Top 100 Best Small Companies To Work For, as well as special acknowledgement for our staff wellbeing and learning and development.


A global network designed for digital insight agencies with ambitions as big as ours, we’re proud to be a founding member of the Digital Insight Network – it allows us to provide truly localised insight to our clients on a global scale.


We take the security of your customer data seriously and are active members of the government initiative Cyber Essentials – a scheme designed to demonstrate our commitment to eradication of risk from the most common internet threats.


The MRS (Market Research Society) is the world’s leading authority for the research, insight and marketing sciences sectors. As company partners, we feed into the development of digital methodologies in the field and, where applicable, abide by the MRS Code of Conduct.


As a Fair Data company, we abide by the ten guiding principles of Fair Data and go above and beyond to protect our clients and their customers. With us, all data collected is safe and secure.

Our mission, vision and values

Our mission is plain and simple: to empower business decisions through informed direction.

We believe it is crucial that technology and research expertise work and develop hand-in-hand to keep ahead of the evolving needs of our clients. Only in this way can we maintain our leading reputation and track record of growth that we have enjoyed since pioneering digital customer insight in 1999.

At Maru/edr, we’re all about respect and passion; for our clients, colleagues, suppliers and the environment we live in. We believe in 100% honesty and transparency, because long-term mutually profitable relationships benefit us all.

We take security seriously. From client care to data integrity, an obsession with quality runs through everything we do. We’re proud to be recognised for our stringent security procedures and dedication to fair data – making us the preferred supplier for many of the top banks, government agencies and international brands.

Our history

It all started back in 1999 when founders Michelle Fuller and Chris Russell spotted a gap in the market for an insight agency with a focus on the growing digital marketplace. The number of websites was growing – but there was little appreciation for usability and no way to measure the customer experience.

Maru/edr was born. We started with a simple survey tool and online mystery shopper solution and have today grown to become the world’s leading SaaS provider of Voice of the Customer programmes.

Over the years, we’ve continued to re-invent the research wheel and have always been at the forefront of digital insight technology.

Our workplace

From day one, we’re strived to create an engaging and vibrant workplace where everyone from researchers to technical specialists (and canines) are able to shine.

We believe that it’s our people that make our company great and we aim to reward each and every one of our staff for a job well done. We’ll continually look to invest in the future careers of our entire team, as well as recruit the very best talent in the industry.

We are the best digital insight agency to work for, thanks to our commitment to staff wellbeing and employee development. Recognised repeatedly at The Sunday Times Top 100 Best Small Companies To Work For, we are the only small company to offer our staff real career development and a rewarding place to work.


Want to join the leading Voice of the Customer solutions provider?