Booking.com have topped the Maru/edr Travel Digital Experience Benchmark report for the past two years. We take a look at what’s behind the online booking giant’s digital success, and where perhaps more interesting, they can improve.
Tag Archives: travel
Two weeks ago, Chief Development Officer Derek Eccleston guided a room full of research professionals through the MRS first Travel, Tourism and Hospitality event in over 20 years. Following on his first post sharing key thoughts and learnings from the day, here Derek elaborates on some of the research trends defining the industry.
Chief Development Officer, Derek Eccleston hosted the first MRS Travel, Tourism and Hospitality conference in a very long time, last week. As leaders in Voice of the Customer programmes for the sector – and as someone who has masterminded the implementation of many of those projects – Derek was ideally placed to share eDigitalResearch’s (edr’s) industry […]
Last week, Associate Director Tobin Sparrow took to the stage with British Airways at the MRS Travel, Tourism and Hospitality conference to present the story of BA Pulse, a real-time customer feedback programme. Here, Tobin shares the story of Pulse and what other businesses can learn from a successful real-time programme.
The mobile experience of the UKs top travel brands is better than some experiences offered on desktop sites, according to the latest multichannel eTravel Benchmark results from Voice of the Customer specialists eDigitalResearch.