2016; the year of emotion

2015 was another great year for us at eDigitalResearch. We saw double digit growth to our business yet again and welcomed over thirteen new faces to our team. We also launched HUB Text Analytics, our revolutionary verbatim analysis insight platform. But we’re not ones to rest of our laurels. Sales and Marketing Director Kat Hounsell […]

Text Analytics: the reality of accuracy

The accuracy of automated text analytics is a big debate in the Voice of the Customer and big data world. Lucy Russell, Product Manager at eDigitalResearch – and a key driving force behind the release of our latest HUB Text Analytics tool – discusses the role of accuracy for verbatim analysis in everyday business situations.

The Power of Text

Research Director at eDigitalResearch Anna Ritchie recently took to the stage at the recent Customer Engagement Summit with clients Virgin Media to share the impact that HUB Text Analytics is having on their business. Here, Anna describes the text analytics journey that Virgin Media have undertaken and how the power of text is driving change […]

The future of research: shorter surveys and improved insight

There’s been a trade-off happening in the research world – improve the participant experience by shortening a survey but potentially lose actionable insight. Thanks to HUB Text Analytics, shorter surveys no longer mean restricted insight. Combining new technology and our research know-how, we can improve the participant experience and still turn insight into action. eDigitalResearch’s […]

Integrate with who you want, when you want

Data is often cited as the oil of the 21st century – understanding customers and their behaviour is unbelievably powerful to businesses. It’s why at eDigitalResearch we’re able to integrate feedback with a number of third party data solutions to give you one, unified customer view. Shane Wright, Chief Technical Officer explores why, with eDigitalResearch, […]

Setting ourselves up for the future

To ensure we continue to deliver leading-edge Voice of the Customer solutions, eDigitalResearch recently restructured their leadership team, including the appointment of two new board members. Managing Director Steve Brockway looks at how eDigitalResearch are securing a successful future by focusing on innovation, delivery and insight. Yesterday was ‘Back to the Future’ day. As Dr. […]