Five trends defining online retail in 2016

For over sixteen years, the eRetail Benchmark from eDigitalResearch (edr) has been tracking online retail. With results used to inform digital strategies and shape online experiences, eDigitalResearch’s (edr’s) retail expert Crispin Boon takes a closer look at the trends defining online retail in the months ahead. Predictions and trends featured originally appeared in eDigitalResearch’s (edr’s) […]

Keyword search a key player in overall digital experience satisfaction

Leading digital experiences becoming on par with one another, differentiation will come from digital developments including video, social media and a personal and emotional connection with customers Study shows 93.7% customer satisfaction score with keyword search during the digital customer journey Product page satisfaction scores vary drastically across brands – with highs of 90% and […]

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