2016; the year of emotion

2015 was another great year for us at eDigitalResearch. We saw double digit growth to our business yet again and welcomed over thirteen new faces to our team. We also launched HUB Text Analytics, our revolutionary verbatim analysis insight platform. But we’re not ones to rest of our laurels. Sales and Marketing Director Kat Hounsell […]

Text Analytics: the reality of accuracy

The accuracy of automated text analytics is a big debate in the Voice of the Customer and big data world. Lucy Russell, Product Manager at eDigitalResearch – and a key driving force behind the release of our latest HUB Text Analytics tool – discusses the role of accuracy for verbatim analysis in everyday business situations.

The Power of Text

Research Director at eDigitalResearch Anna Ritchie recently took to the stage at the recent Customer Engagement Summit with clients Virgin Media to share the impact that HUB Text Analytics is having on their business. Here, Anna describes the text analytics journey that Virgin Media have undertaken and how the power of text is driving change […]