The importance of digital can’t be ignored. Recent Maru/edr results found that 49% of diners will go online before they visit a restaurant. With digital experiences becoming fundamental to the success of brands across industries, travel expert Gary Howes explores what online practices the hospitality industry can learn from close relatives in travel.
Tag Archives: hospitality
Two weeks ago, Chief Development Officer Derek Eccleston guided a room full of research professionals through the MRS first Travel, Tourism and Hospitality event in over 20 years. Following on his first post sharing key thoughts and learnings from the day, here Derek elaborates on some of the research trends defining the industry.
Chief Development Officer, Derek Eccleston hosted the first MRS Travel, Tourism and Hospitality conference in a very long time, last week. As leaders in Voice of the Customer programmes for the sector – and as someone who has masterminded the implementation of many of those projects – Derek was ideally placed to share eDigitalResearch’s (edr’s) industry […]
Customer loyalty is the pinnacle for any brand – everyone knows that selling more to existing customers is easier, and cheaper, than finding new ones, writes guest blogger Derek Eccleston, Chief Development Officer at Maru/edr. As originally published by CGA Peach.