The latest eDigitalResearch eRetail Benchmark results revealed that online supermarket Ocado topped the overall league table with a highly rated end-to-end digital customer experience. But how do they delight their digital shoppers? Chief Delivery Officer Liz Boffey explores with our latest infographic.
Tag Archives: Customer journey
When someone in the insight industry comes across poor customer experiences from one of the country’s biggest energy suppliers, it’s difficult not to reflect on where it all went wrong. Here, Head of Marketing Liana Vickery explores the very real complaint procedure she had to endure and how, with just a few simple steps, things […]
Consumers rated live chat highest compared to any other customer service touch point according to the latest Customer Service Benchmark results from eDigitalResearch.
Consumer behaviours are changing more rapidly than ever. Claims of desktops gathering dust and email on the way out may be over-stated but we are certainly living in a mobile enabled world of instant gratification.