Achieving customer closeness

Last week, CDO Derek Eccleston took to the stage at the annual AURA Insight conference and shared the remarkable story witnessed at Yodel where listening to customers and connecting with them has led to a phenomenal turnaround in their business. Here, Derek shares his thoughts from the day and how getting closer to customers is […]

Why customer experience matters more than ever

When you examine the effect that a great customer experience can have on a business, it seems remarkable that more brands haven’t woken up to the power of Customer Experience Management sooner. Chief Commercial Officer, Derek Eccleston explores the importance of giving customers a great experience and why the future of advertising and marketing lies […]

2016; the year of emotion

2015 was another great year for us at eDigitalResearch. We saw double digit growth to our business yet again and welcomed over thirteen new faces to our team. We also launched HUB Text Analytics, our revolutionary verbatim analysis insight platform. But we’re not ones to rest of our laurels. Sales and Marketing Director Kat Hounsell […]