The Black Friday Weekend is done for another year and sales results are out. But what did consumers really make of the retail event? Maru/edr’s Crispin Boon explores exclusive data gathered over the four-day event and uncovers 5 stats you won’t find in any other Black Friday report.
Tag Archives: Black Friday
Amazon – one of the key driving forces behind online Black Friday deals – are leading the way for social media mentions, according to the latest real-time analysis of Twitter comments from eDigitalResearch.
The shopping event of the year is here with over 30,000 Black Friday mentions since the start of the day, according to social media analysis from Voice of the Customer specialists eDigitalResearch.
64% of potential Black Friday shoppers are holding back on purchases; that’s over a quarter (27%) of all consumers Anticipation for Black Friday is growing; 42% of consumers plan to shop, up from the 30% who predicted they might make a Black Friday purchase earlier in September Consumers are increasingly talking about Black Friday with […]
31% of consumers look favourably on major discount events, such as Black Friday, while 30% look unfavourably Almost a third (30%) of online shoppers are either ‘likely’ or ‘very likely’ to shop during this year’s Black Friday Three quarters (77%) of previous Black Friday shoppers rated last years’ experience as ‘good’ or ‘very good’