Online Customer Experience Review; 2017
Digital Customer Experience Retail Benchmark report
2016 has seen consumers increase their online spending by 15% year-on-year.
With an increasing proportion of consumer cash being spent online, it’s important that site experiences are the very best they can be. And a great customer experience is a major driver of revenue – customers who score top marks for any experience are over two times lore likely to spend more with a brand.
It’s why for the past seventeen years, Maru/edr have been benchmarking the online retail sphere to understanding what makes a great digital retail experience.
Using shopping experts to assess the end-to-end experience of online retail environments, Maru/edr can identify the autonomy of a leading retail site and understand best practice so others can replicate leading digital experience design.