All the very latest Maru/edr news, including the results from our latest consumer studies and benchmarks, as well as company updates and round-ups

keyword search

Keyword search a key player in overall digital experience satisfaction

  • Leading digital experiences becoming on par with one another, differentiation will come from digital developments including video, social media and a personal and emotional connection with customers
  • Study shows 93.7% customer satisfaction score with keyword search during the digital customer journey
  • Product page satisfaction scores vary drastically across brands – with highs of 90% and lows of 66% – meaning an increased risk of unsatisfied customers

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