Netflix – the third ‘coolest’ brand of 2016 – is currently dominating the Twitter-sphere, generating more chatter and brand engagement than any other media provider. Maru/edr found the streaming site to be generating over four times as many individual mentions when compared with online competitors Amazon Prime, and two of the UK’s leading broadcast channels, the BBC and ITV.
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Unlock the emotional response to brands and products allowing a deeper understanding of consumer behaviour and motivation Read More
Fulfilment is one of four factors that drive a great online experience according to the latest research-on-research from Maru/edr. Those who excel in fulfilment along with three other key factors achieve an overall satisfaction rating of 82 percent, more than double the Maru/edr average of just 40 percent. Read More