Monday 7 August saw the publication of the Governments ‘statement of intent’ regarding plans to beef up the data protection laws of the United Kingdom. Running parallel to the European Unions General Data Protection Regulation, due to be introduced into UK law on 25 May 2018, the new UK Data Protection bill will increase individuals […]
All the very latest Maru/edr news, including the results from our latest consumer studies and benchmarks, as well as company updates and round-ups
Amazon Prime Day has now become a staple of the British retailing calendar. But does all this attention on the retailing giant mean that others are losing out? Maru/edr look at Agile Survey Platform real-time results from the day to explore the wider impact on retail. Since it made its way from across the pond […]
Following the MRS Media Summit in June, our Telecomms, Media and Technology market head Melanie Lewis reflects on the top four technology trends for the sector and what it means for the future, both within the industry and beyond. Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clark Let’s get real about virtual […]
Smart speakers are impacting almost all business across industries. Here, Telecomms, Media and Technology Director Melanie Lewis explores some key thoughts from the recent MRS Media Summit and explores the implication this new technology will have on us all. Launched just late last year, it’s already estimated that 9% of UK households own a smart […]
Innovation in technology and research methodologies have been a core value of ours for almost twenty years. We are always exploring new ways of doing things and motivating our staff. After running several successful in-house hackathons that have generated new ideas and genuine development share our experience of how to encourage innovation in the workplace. Kayliegh […]
Consumer choice is on the rise making a leading digital experience key. But how do you ensure your site performs better than the competition? Client Director Caroline Ashley explores how feedback and analytics can work together. By 2020, it’s estimated that over half (53%) of all European sales will be affected, or influenced, by a […]
Rob Kitchen, Associate Client Director at Maru/edr reflects on this months’ Consumer Insight & Marketing Conference hosted by CGA Peach and the value of using tools such as Text Analytics and Social Media Listening in today’s Social Media prevalent world. In this second of two parts reflecting on the conference, he discusses the opportunities open to the […]
Initial research and inspiration are becoming a growing pain point in digital travel experiences. Maru/edr’s Gary Howes explores current digital travel best practice and solutions for a leading site experience.
In a progressive financial services landscape, technological innovation has become a key priority in the banking sector. With Challengers blazing the trail in digital, Traditional banks are fighting to keep pace. Maru/edr’s financial expert, Elliott King, identifies and analyses the customer sentiment towards old brands and new, in this digital-centric society.