In a progressive financial services landscape, technological innovation has become a key priority in the banking sector. With Challengers blazing the trail in digital, Traditional banks are fighting to keep pace. Maru/edr’s financial expert, Elliott King, identifies and analyses the customer sentiment towards old brands and new, in this digital-centric society.
All the very latest Maru/edr news, including the results from our latest consumer studies and benchmarks, as well as company updates and round-ups
Research released today by Maru/edr has revealed that shoppers who opt for express or next day delivery are, on average, less satisfied than those that choose standard services at the checkout, despite supporting results revealing that delivery options and service have a direct impact on repeat purchases.
Netflix – the third ‘coolest’ brand of 2016 – is currently dominating the Twitter-sphere, generating more chatter and brand engagement than any other media provider. Maru/edr found the streaming site to be generating over four times as many individual mentions when compared with online competitors Amazon Prime, and two of the UK’s leading broadcast channels, the BBC and ITV.