Listening to the Voice of the Global Customer

Global Customer

Listening to the Voice of the Global Customer really is vital to providing the sorts of experiences that keep customers returning to you again and again. But when your customers are all over the world, how do create one seamless and agile Voice of the Customer programme to effectively listen to customers, understand what they are saying and intelligently action results?

eDigitalResearch’s Commercial Director, Derek Eccleston, recently spoke at IMRG’s Cross Border Connect event on Listening to the Voice of the Global Customer, covering how to capture accurate feedback from customers worldwide, how to action that feedback both at a local and global level to improve the customer experience and how to avoid common pitfalls and learn from best practice.

Watch Derek’s presentation on Listening to the Voice of the Global Customer.

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