Market research specialist eDigitalResearch have appointed Research Director Nada Gillard to lead a new panels and communities insight team – working with both new and existing clients to help them to get the most from their insight resource – following a number of substantial panel or community account wins over the past twelve months.
eDigitalResearch have been designing, developing and managing award winning panels and communities for over ten years and currently run a number of high profile panel and community sites across a range of sectors and industries – including one of the UK’s largest client research panel.
Nada will lead a team of twelve insight specialists all of whom have extensive experience and expertise in running a range of qualitative and quantitative research projects, including panels, communities and short term communities.
Nada joined eDigitalResearch in 2005 and has an excellent knowledge of eDigitalResearch’s systems and technology. She’s worked with a range of clients managing a number of complex panel projects and is therefore the ideal candidate to lead the day-to-day activity of eDigitalResearch’s current panels and communities.
Nada’s team will also be working closely with newly appointed Panel Project Manager Lucy Russell. Lucy joined eDigitalResearch back in 2007 and recently joined the Product Operations team with a focus on developing eDigitalResearch’s current panel and community offering and technology, as well as supporting panel and community clients with site design, engagement strategies and panel health reviews.
Derek Eccleston, Commercial Director at eDigitalResearch, comments, “Panels and communities have come of age. Born out of the social media revolution, insight panels and communities have become an invaluable insight resource, offering both customers and businesses the opportunity to talk and share ideas directly with one another. At eDigitalResearch, our unique mix of passionate researchers, technical experts and graphic designers means every panel or community site we create is completely different. We’ve expanded our offering over the years and not only provide outstanding insight resource and technical systems, but also the knowledge to really engage with members and dig deeper into what they really think”.
Nada Gillard, Research Director at eDigitalResearch, comments, “We’ve seen a surge in interest over recent months in our panels and communities solutions – from clients both old and new. I’m looking forward to working with clients, as well as alongside the Product Operations team, to really develop these resources and help brands to really get the most from their panel or community”.
eDigitalResearch recently supported a nationwide recruitment campaign for Channel 4 following the channel’s decision to team up with eDigitalResearch to launch core4 – an innovative audience insight panel.