SSP are the leading operator of food and drink outlets at travel locations worldwide. With 1,980 units in 29 countries, SSP wanted a cost-effective way of measuring their global customer experience and turned to Maru/edr to provide a flexible customer feedback solution.
SSP is the leading operator of food and beverage outlets in travel locations worldwide, operating approximately 1,980 units in 29 countries serving approximately a million customers every day.
With such a complex and diverse business, SSP was looking for a cost effective system to handle customer feedback and capture how customers felt in the moment. They wanted the ability to report in real-time on what customers were saying, to act upon feedback if necessary and to connect with their customers and delight them.