SSP are the leading operator of food and drink outlets at travel locations worldwide. With 1,980 units in 29 countries, SSP wanted a cost-effective way of measuring their global customer experience and turned to Maru/edr to provide a flexible customer feedback solution.


SSP is the leading operator of food and beverage outlets in travel locations worldwide, operating approximately 1,980 units in 29 countries serving approximately a million customers every day.

With such a complex and diverse business, SSP was looking for a cost effective system to handle customer feedback and capture how customers felt in the moment. They wanted the ability to report in real-time on what customers were saying, to act upon feedback if necessary and to connect with their customers and delight them.


Internationally implemented program, rolled out across three continents

Closed-loop between global office and local branch to allow for real-time actions

Social media insight fed back to the relevant customer service teams

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