Born 25 years ago, Fat Face is one of the UK’s leading lifestyle retailers. Currently operating over 200 stores and a multichannel web presence, Fat Face serves over 100,000 customers every week. But with an extensive store roll-out planned for the months ahead, Fat Face wanted a way of connecting with their customers to discover where they could improve. For that, they needed a flexible multichannel feedback system.
Fat Face is one of the UK’s leading lifestyle retailers, operating across a number of leading customer touch points. Fat Face currently has over 200 stores up and down the country, serving over 100,000 customers every week. However, with an extensive new store roll-out and refits of existing stores planned for the future, Fat Face wanted a way of connecting with their customers.
As market leaders in the lifestyle clothing and accessories field, Fat Face wanted an innovative, world-class program to cement the Voice of the Customer to the heart of their business. With a growing number of online and mobile customers, Fat Face also wanted a way of gathering feedback across digital touch points to ensure that their entire multichannel customer experience is the very best it can be. They needed a flexible multichannel feedback system.