Channel 4 is like no other broadcaster thanks to its mix of public and commercial funding. Channel 4 wanted a way of listening to what their audiences had to say in a trusted and engaging forum – and an insight panel with the ability to fuse responses with external data was the perfect solution.

Background

Channel 4 is like no other broadcaster – although it is largely commercially self-funded, it is ultimately publicly owned. Every Channel 4 viewer has a voice and every Channel 4 viewer deserves to be heard. Channel 4 wanted a way of listening to what their audiences had to say, posing questions to them in a forum that they trust and ultimately bring the voice of the Channel 4 viewer closer to the heart of the business to effectively aid decision making.

A Maru/edr insight panel was the perfect platform to allow Channel 4 to do exactly that. The broadcaster’s panel fuses feedback with behavioural data providing robust insight to all areas of the business to support key business decisions.

Results

 Feedback fused with behavioural data fundamentally changed decision making process at broadcaster

Results directly influencing programme development decisions and on-demand services

Voice of the Viewer firmly at the heart of the business

The core4 panel has really helped us to better listen to our viewers and connect with them. We’re now able to bring the voice of the Channel 4 viewer directly into the heart of our business and use it to shape the future of our business

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