As the amount of new vehicles registered continues to show signs of growth, the UK has established itself part at the heart of this vibrant sector. Maru/edr’s industry expert, Luke Gould, explores the power of progress in the UK automotive market. The booming new car market registered a record 2.69 million vehicles in 2016, along with […]
Category Archives: Blog
With the threat of auto-compensation looming, it’s never been so important to get the customer experience right for broadband and landline suppliers. Maru/edr’s Technology, Media and Telecoms specialist Melanie Lewis explores how engaged colleagues can help develop processes that work for customers and businesses alike. We’ve all been there; waiting at home for an […]
With eighty percent of the UK population now in possession of a smartphone, handset manufacturers, networks and retailers are always looking for new ways to acquire customers. Following the recent release of Samsung’s latest flagship device, Maru/edr’s specialist for Telecomms, Media and Technology explores the latest mobile upgrade behaviour and how all involved in the […]
Unrealistic expectations can ruin travel experiences. Customer Experience vs Customer Expectation is a big barrier in the travel and hospitality sector. Gary Howes, Business Development Manager at Maru/edr takes a look at the subject following the ABTA conference on Customer Insight in the Travel Industry. I had the pleasure of attending the ABTA conference on Customer […]
The research industry is talking about emotion, and there’s an increasing need for studies to capture not only what consumers are talking about but also how they’re feeling. Maru/edr’s Managing Director of Consumer Services – Sarah Beams – explores the theory that businesses can unlock a competitive advantage through better understanding consumer emotions. Are we […]
As negotiations formally begin following Britain’s official exit from the EU, Maru/edr’s MD Liz Boffey takes a look at exclusive real-time consumer confidence results and what the next few months has in store for British business.
With the British government expected to invoke Article 50 by the end of the month, Maru/edr’s technology research executive, Tyren Cooper, discusses the importance of customer insight in providing clarity to the uncertain world of the post-Brexit economy.
There is currently widespread concern in the UK – and abroad – about fake news. Grown out of the turbulent political events of 2016 , fake news has ramifications for every evidence-based industry. Technology, Media and Telecoms specialist Anna Ritchie explores the currents feelings around fake news and what it means for the world of […]
As the automotive market continues to develop its digital showrooms and the customer’s capability to complete the entire sales cycle online, Maru/edr’s industry expert, Luke Gould, asks the question: has the significance of the digital journey overtaken the need for showroom salesmen?
Booking.com have topped the Maru/edr Travel Digital Experience Benchmark report for the past two years. Associate Director and travel insight expert Rob Kitchen takes a look at what’s behind the online booking giant’s digital success, and where perhaps more interesting, they can improve.