2017 marks a big change in cyber security as business ramp up for the formalisation of the EU’s General Data Protection Regulation in 2018. Maru/edr’s Global Security Officer James Clarke explores the ramifications for market research and what brands and businesses need to do to make sure they’re compliant.
The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.
Pre-Christmas reporting suggested that this year would see more people shopping online over the holiday period than ever before. And with a 53% increase in mobile and tablet usage are we beginning to see Christmas Day’s significance as a key date in the retail calendar, to the extent that forecasts predicted?
Back in January, Maru/edr declared that 2016 was the year of emotion. Emotion is proven to have a significant impact on customer loyalty and therefore understanding how customer’s feel at any one time is key to the success of the bottom line. Here, Maru/edr’s Crispin Boon explores the progress made in measuring emotion over the past twelve months and how it will impact research in 2017.
For almost two decades, Digital Customer Experience Retail reports have been providing vital best practice and guidance as retailers and brands navigate changing consumer expectations. Maru/edr’s latest report revealed that ease and functionality are still fundamental to a great digital customer experience. Here Associate Director for Retail, Kat Hughes, explores just what a functional site experience looks like and why online retailing giant Amazon continue to deliver when it comes to great experiences.
They say that with the invention of the smartphone, we have the wealth of human knowledge in our pocket. By that same sentiment, we also have the global high-street. As the number of mobile users overtakes those using desktop, there is – now more than ever – a need for retailers to take this touch point seriously. Research Director, Crispin Boon, explores the results of Maru/edr’s latest eRetail benchmark to find out who is leading the mCommerce race.
At the beginning of 2016, Maru/edr released the 33rd edition of the Digital Customer Experience Retail Benchmark report. The sixteenth edition of the annual Christmas wave revealed five key trends that had the potential to set leading retailers apart in 2016. Here, twelve months on, Associate Director for Retail Kat Hughes examines those five trends and reviews how the next twelve months are already shaping up for the retail market.
The Black Friday Weekend is done for another year and sales results are out. But what did consumers really make of the retail event? Maru/edr’s Crispin Boon explores exclusive data gathered over the four-day event and uncovers 5 stats you won’t find in any other Black Friday report.
This year’s MRS Financial Services Research Conference saw a number of the industry’s most prominent speakers sharing not only their success stories, but the biggest challenges they face today. Maru/edr’s finance expert, Elliott King, has condensed the most popular themes into three key considerations for moving forward into the new year.