Tuesday saw a number of the leading cross-industry customer experience professionals gather at the CX Conference in London to share their insights on a vibrant and ever-critical element of modern business practice. Maru/edr’s market development managers – Elliott King and Luke Gould – have identified the key messages to be taken from the event.
The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.
The importance of digital can’t be ignored. Recent Maru/edr results found that 49% of diners will go online before they visit a restaurant. With digital experiences becoming fundamental to the success of brands across industries, travel expert Gary Howes explores what online practices the hospitality industry can learn from close relatives in travel.
The Insight Innovation eXchange Europe 2017 explores what’s new in the world of insight and storytelling. Maru/edr’s Managing Director of Consumer Services – Sarah Beams – shares the most prominent themes emerging from what has so far lived up to its claim to be the boldest and most disruptive IIeX Europe yet.
With video content popularity at an all-time high, will it become the medium of choice for brands looking to capture customer feedback? Maru/edr’s Senior Client Research Executive – Lucy Horne – explores how customer feedback services can utilize – and benefit from – critical and engaging video-based insight.
Consumers’ demand for simplicity will continue to shape the winners in Technology, Media & Telecoms – but will the price become too high for some? Maru/edr’s Research Director and TMT industry expert, Anna Ritchie, explores what ‘simplicity’ will look like in 2017 and how significant this could be for certain brands.
Research released today by Maru/edr has revealed that shoppers who opt for express or next day delivery are, on average, less satisfied than those that choose standard services at the checkout, despite supporting results revealing that delivery options and service have a direct impact on repeat purchases.
2017 marks a big change in cyber security as business ramp up for the formalisation of the EU’s General Data Protection Regulation in 2018. Maru/edr’s Global Security Officer James Clarke explores the ramifications for market research and what brands and businesses need to do to make sure they’re compliant.
Pre-Christmas reporting suggested that this year would see more people shopping online over the holiday period than ever before. And with a 53% increase in mobile and tablet usage are we beginning to see Christmas Day’s significance as a key date in the retail calendar, to the extent that forecasts predicted?
Back in January, Maru/edr declared that 2016 was the year of emotion. Emotion is proven to have a significant impact on customer loyalty and therefore understanding how customer’s feel at any one time is key to the success of the bottom line. Here, Maru/edr’s Crispin Boon explores the progress made in measuring emotion over the past twelve months and how it will impact research in 2017.