The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.

Customer Voice: Asking Less is giving us More

With the introduction of sites such as TripAdvisor, it is critical for customer voice to be heard by businesses and brands, both in the boardroom and out of it. Managing Director of Consumer Services – Sarah Beams – explores how asking less is easy with a powerful Text Analytics engine and a fuss-free data integration procedure. […]

Three challenges facing every cx professional

Our experience over the last two decades has taught us that every customer experience professional faces three key challenges in delivering a seamless, personalised experience to customers. It was a key debate during our recent Painting Better Pictures Faster Summit. Maru/edr Managing Director Liz Boffey explores how to overcome these challenges.   It’s well documented […]

Acquisition, retention and the future of banking

With the promise the open banking on the horizon, consumers soon will have more choice than ever before. So how do brands ensure that existing customers remain and new customers come to them? Finance specialist Stephanie Cohen explores key drivers in financial decision-making processes and what the future might hold.   Security and trust are […]

How to run a successful hackathon in 5 easy steps

Innovation in technology and research methodologies have been a core value of ours for almost twenty years. We are always exploring new ways of doing things and motivating our staff. After running several successful in-house hackathons that have generated new ideas and genuine development share our experience of how to encourage innovation in the workplace. Kayliegh […]