Blog

 The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.

tougher privacy laws

Tougher Privacy Laws

Monday 7 August saw the publication of the Governments ‘statement of intent’ regarding plans to beef up the data protection laws of the United Kingdom.  Running parallel to the European Unions General Data Protection Regulation, due to be introduced into UK law on 25 May 2018, the new UK Data Protection bill will increase individuals […]

Customer Voice: Asking Less is giving us More

With the introduction of sites such as TripAdvisor, it is critical for customer voice to be heard by businesses and brands, both in the boardroom and out of it. Managing Director of Consumer Services – Sarah Beams – explores how asking less is easy with a powerful Text Analytics engine and a fuss-free data integration procedure. […]

Three challenges facing every cx professional

Our experience over the last two decades has taught us that every customer experience professional faces three key challenges in delivering a seamless, personalised experience to customers. It was a key debate during our recent Painting Better Pictures Faster Summit. Maru/edr Managing Director Liz Boffey explores how to overcome these challenges.   It’s well documented […]

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