The Maru/edr blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.

How to run a successful hackathon in 5 easy steps

Innovation in technology and research methodologies have been a core value of ours for almost twenty years. We are always exploring new ways of doing things and motivating our staff. After running several successful in-house hackathons that have generated new ideas and genuine development share our experience of how to encourage innovation in the workplace. Kayliegh […]

The power of employee feedback: Are you missing insight from a valuable resource?

With the threat of auto-compensation looming, it’s never been so important to get the customer experience right for broadband and landline suppliers. Maru/edr’s Technology, Media and Telecoms specialist Melanie Lewis explores how engaged colleagues can help develop processes that work for customers and businesses alike.   We’ve all been there; waiting at home for an […]

Influencing mobile upgrades; the opportunity to turn a winning digital experience into revenue

With eighty percent of the UK population now in possession of a smartphone, handset manufacturers, networks and retailers are always looking for new ways to acquire customers. Following the recent release of Samsung’s latest flagship device, Maru/edr’s specialist for Telecomms, Media and Technology explores the latest mobile upgrade behaviour and how all involved in the […]

Customer Experience vs Customer Expectation

Unrealistic expectations can ruin travel experiences. Customer Experience vs Customer Expectation is a big barrier in the travel and hospitality sector. Gary Howes, Business Development Manager at Maru/edr takes a look at the subject following the ABTA conference on Customer Insight in the Travel Industry. I had the pleasure of attending the ABTA conference on Customer […]