For almost two decades, Digital Customer Experience Retail reports have been providing vital best practice and guidance as retailers and brands navigate changing consumer expectations. Maru/edr’s latest report revealed that ease and functionality are still fundamental to a great digital customer experience. Here Associate Director for Retail, Kat Hughes, explores just what a functional site experience looks like and why online retailing giant Amazon continue to deliver when it comes to great experiences.
All posts by Kat Hughes
At the beginning of 2016, Maru/edr released the 33rd edition of the Digital Customer Experience Retail Benchmark report. The sixteenth edition of the annual Christmas wave revealed five key trends that had the potential to set leading retailers apart in 2016. Here, twelve months on, Associate Director for Retail Kat Hughes examines those five trends and reviews how the next twelve months are already shaping up for the retail market.