Pre-Christmas reporting suggested that this year would see more people shopping online over the holiday period than ever before. And with a 53% increase in mobile and tablet usage are we beginning to see Christmas Day’s significance as a key date in the retail calendar, to the extent that forecasts predicted?
All posts by Crispin Boon
Back in January, Maru/edr declared that 2016 was the year of emotion. Emotion is proven to have a significant impact on customer loyalty and therefore understanding how customer’s feel at any one time is key to the success of the bottom line. Here, Maru/edr’s Crispin Boon explores the progress made in measuring emotion over the past twelve months and how it will impact research in 2017.
They say that with the invention of the smartphone, we have the wealth of human knowledge in our pocket. By that same sentiment, we also have the global high-street. As the number of mobile users overtakes those using desktop, there is – now more than ever – a need for retailers to take this touch point seriously. Research Director, Crispin Boon, explores the results of Maru/edr’s latest eRetail benchmark to find out who is leading the mCommerce race.
The Black Friday Weekend is done for another year and sales results are out. But what did consumers really make of the retail event? Maru/edr’s Crispin Boon explores exclusive data gathered over the four-day event and uncovers 5 stats you won’t find in any other Black Friday report.
There is vast difference between an emotional reaction and emotional transaction from consumers. Only an emotional transaction understanding uncovers the subsequent behaviour and outcome of consumers. Here, Research Director Crispin Boon explains why understanding emotional transactions are so important and how measuring these outcomes are easier than ever before with Emotional Positioning System™.
The annual release of the John Lewis Christmas advert has become a near-cinematic phenomenon and last year the Twitter-sphere had its heart-strings tugged with The Man on the Moon. Maru/edr have conducted a sentiment analysis to gauge the peoples’ emotional reaction this year.
ASOS announced their latest digital venture last week teaming up with start-ups with the sole aim to improve their customer experience. Crispin Boon explores ASOS’s current leading online customer journey and what this means for the future of digital customer experiences. Read More
For over sixteen years, the eRetail Benchmark from eDigitalResearch (edr) has been tracking online retail. With results used to inform digital strategies and shape online experiences, eDigitalResearch’s (edr’s) retail expert Crispin Boon takes a closer look at the trends defining online retail in the months ahead.