Consumers’ demand for simplicity will continue to shape the winners in Technology, Media & Telecoms – but will the price become too high for some? Maru/edr’s Research Director and TMT industry expert, Anna Ritchie, explores what ‘simplicity’ will look like in 2017 and how significant this could be for certain brands.
Monthly Archives: January, 2017
Research released today by Maru/edr has revealed that shoppers who opt for express or next day delivery are, on average, less satisfied than those that choose standard services at the checkout, despite supporting results revealing that delivery options and service have a direct impact on repeat purchases.
2017 marks a big change in cyber security as business ramp up for the formalisation of the EU’s General Data Protection Regulation in 2018. Maru/edr’s Global Security Officer James Clarke explores the ramifications for market research and what brands and businesses need to do to make sure they’re compliant.
Pre-Christmas reporting suggested that this year would see more people shopping online over the holiday period than ever before. And with a 53% increase in mobile and tablet usage are we beginning to see Christmas Day’s significance as a key date in the retail calendar, to the extent that forecasts predicted?
Back in January, Maru/edr declared that 2016 was the year of emotion. Emotion is proven to have a significant impact on customer loyalty and therefore understanding how customer’s feel at any one time is key to the success of the bottom line. Here, Maru/edr’s Crispin Boon explores the progress made in measuring emotion over the past twelve months and how it will impact research in 2017.
For almost two decades, Digital Customer Experience Retail reports have been providing vital best practice and guidance as retailers and brands navigate changing consumer expectations. Maru/edr’s latest report revealed that ease and functionality are still fundamental to a great digital customer experience. Here Associate Director for Retail, Kat Hughes, explores just what a functional site experience looks like and why online retailing giant Amazon continue to deliver when it comes to great experiences.