They say that with the invention of the smartphone, we have the wealth of human knowledge in our pocket. By that same sentiment, we also have the global high-street. As the number of mobile users overtakes those using desktop, there is – now more than ever – a need for retailers to take this touch […]
Monthly Archives: December, 2016
New brands aren’t scared of red tape. They play fast and loose with social media engagement and it’s working. Maru/edr’s media industry expert, Sinclair Lawler, explores the link between loyalty and emotional engagement, and which new media brands are getting it right.
A functional website that promotes ease-of-use is key to a great online experience, according to the latest Digital Customer Experience Retail Benchmark report from Voice of the Customer leaders Maru/edr.
At the beginning of 2016, Maru/edr released the 33rd edition of the Digital Customer Experience Retail Benchmark report. The sixteenth edition of the annual Christmas wave revealed five key trends that had the potential to set leading retailers apart in 2016. Here, twelve months on, Associate Director for Retail Kat Hughes examines those five trends […]
The annual NEC Motorcycle Live exhibition provided the back drop for allowing Maru/edr’s industry expert, Luke Gould, to reaffirm the sector changes and challenges affecting the automotive world as we move into 2017.