The Black Friday Weekend is done for another year and sales results are out. But what did consumers really make of the retail event? Maru/edr’s Crispin Boon explores exclusive data gathered over the four-day event and uncovers 5 stats you won’t find in any other Black Friday report.
Monthly Archives: November, 2016
Netflix – the third ‘coolest’ brand of 2016 – is currently dominating the Twitter-sphere, generating more chatter and brand engagement than any other media provider. Maru/edr found the streaming site to be generating over four times as many individual mentions when compared with online competitors Amazon Prime, and two of the UK’s leading broadcast channels, the BBC and ITV.
This year’s MRS Financial Services Research Conference saw a number of the industry’s most prominent speakers sharing not only their success stories, but the biggest challenges they face today. Maru/edr’s finance expert, Elliott King, has condensed the most popular themes into three key considerations for moving forward into the new year.
There is vast difference between an emotional reaction and emotional transaction from consumers. Only an emotional transaction understanding uncovers the subsequent behaviour and outcome of consumers. Here, Research Director Crispin Boon explains why understanding emotional transactions are so important and how measuring these outcomes are easier than ever before with Emotional Positioning System™.
The annual release of the John Lewis Christmas advert has become a near-cinematic phenomenon and last year the Twitter-sphere had its heart-strings tugged with The Man on the Moon. Maru/edr have conducted a sentiment analysis to gauge the peoples’ emotional reaction this year.