Netflix lead the way in social engagement

Netflix – the third ‘coolest’ brand of 2016 – is currently dominating the Twitter-sphere, generating more chatter and brand engagement than any other media provider. Maru/edr found the streaming site to be generating over four times as many individual mentions when compared with online competitors Amazon Prime, and two of the UK’s leading broadcast channels, […]

Emotional reaction vs emotional transaction: why measuring emotion needs to go beyond simple understanding

There is vast difference between an emotional reaction and emotional transaction from consumers. Only an emotional transaction understanding uncovers the subsequent behaviour and outcome of consumers. Here, Research Director Crispin Boon explains why understanding emotional transactions are so important and how measuring these outcomes are easier than ever before with Emotional Positioning System™.