Back in late February, eDigitalResearch (edr) became part of MARU Group, a professional services firm combining technology with advisory insight. Group CTO and long-standing eDigitalResearch (edr) board member Shane Wright explains why MARU spells the future of market research.
Monthly Archives: April, 2016
Customer loyalty is the pinnacle for any brand – everyone knows that selling more to existing customers is easier, and cheaper, than finding new ones, writes guest blogger Derek Eccleston, Chief Development Officer at Maru/edr. As originally published by CGA Peach.
Booking.com top eTravel Benchmark study for record fifth consecutive time thanks to the sites leading personalisation strategy TUI Group’s Thomson place second with top rated research and content sections of their site Awareness of personalisation across travel sites is low leaving missed opportunities for brands to make an emotional connection with online customers
eDigitalResearch (edr) – part of the MARU Group – have announced the hiring of Chief Sales & Commercial Director, Chris Harrington.