cx matters

Why customer experience matters more than ever

When you examine the effect that a great customer experience can have on a business, it seems remarkable that more brands haven’t woken up to the power of Customer Experience Management sooner. Chief Commercial Officer, Derek Eccleston explores the importance of giving customers a great experience and why the future of advertising and marketing lies within customer experience. Read More

emotions

2016; the year of emotion

2015 was another great year for us at eDigitalResearch. We saw double digit growth to our business yet again and welcomed over thirteen new faces to our team. We also launched HUB Text Analytics, our revolutionary verbatim analysis insight platform. But we’re not ones to rest of our laurels. Sales and Marketing Director Kat Hounsell explores our plans for the coming twelve months and why 2016 is the year of emotion.

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