eDigitalResearch and Yodel silver winners at UK Customer Experience awards

YODEL Hatfield distribution photography by Pete Stevens

Voice of the Customer specialists eDigitalResearch and independent parcel carrier Yodel are silver winners of the UK Customer Experience award in the Business Transformation category.

Nominated for Yodel’s industry-leading ‘Have Your Say’ customer feedback programme, eDigitalResearch and Yodel scooped the award after demonstrating the remarkable turnaround and transformation Yodel has made after introducing the tool back in March 2013.

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Customers want support that is fast and free according to the latest report from iAdvize


  • Over two thirds (68%) of online shoppers feel that a quick response is the most important aspect of good customer service; 56% state that free support is also key
  • Over half of satisfied online shoppers (62%) have or would be willing to respond to questions from other users within a community chat facility
  • Almost a third (29%) of online shoppers have abandoned their basket in the past due to lack of available support; customer service is vital to the digital shopping journey

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