What Prime Day means for retailers

With the first ever Prime Day being hailed a success by Amazon and analysts alike (according to the online retailing giant, Amazon shifted 398 items every second), it’s likely that the one day sales extravaganza will return. But what does it mean for rest of the UK’s retail industry?

New dawn for customer feedback

Technology has fundamentally changed everything – from how we shop to how we understand consumers. We’re living in an age when brands are increasingly accessible to consumers, thanks to the growth of new touch-points and the rapid development of social media – the customer and brand relationship has never been so important.