eDigitalResearch Finds More Than 50% of Shoppers Prefer SMS Over Other Forms of Communication While ‘On the Go’

  • 93% of consumers use their mobile phone for SMS, with just 55% using email on their device
  • Open rates of SMS far outpace those of email and push notifications, with 83% prioritising text messages
  • Mobile messaging is preferred for urgent communications
  • Spam and privacy are a key concern for the public, with just 43% of respondents willing to share their phone number with retailers

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