ESOMAR: The importance of culture context

esomar_member2Earlier this month, I was lucky enough to grace the streets of Nice as I took part in the annual ESOMAR congress, rubbing shoulders with a host of fellow researchers from across the globe.

At eDigitalResearch, we’re increasingly working with our range of blue-chip clients to listen to their customers across the globe. From Brazil to Hong Kong, our clients are going global and so are we.

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Listening to the Voice of the Global Customer

Global Customer

Listening to the Voice of the Global Customer really is vital to providing the sorts of experiences that keep customers returning to you again and again. But when your customers are all over the world, how do create one seamless and agile Voice of the Customer programme to effectively listen to customers, understand what they are saying and intelligently action results?

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