Someone once remarked “Data is the oil of the 21st Century”. And they weren’t wrong. Data is a great resource, but only if it’s harnessed correctly and put to good use. The Role of Data, how to turn data into action and improve customer experiences.
Monthly Archives: June, 2014
Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand.
Understanding online consumers is key to selling more online. Last week, consumer insight from eDigitalResearch revealed that shoppers are making far fewer impulse purchases online than they are in store, leading to smaller basket sizes and decreasing sales.
Market research specialist eDigitalResearch have appointed Research Director Nada Gillard to lead a new panels and communities insight team – working with both new and existing clients to help them to get the most from their insight resource – following a number of substantial panel or community account wins over the past twelve months.
According to a recent consumer survey from Voice of the Customer specialist eDigitalResearch, online grocery shoppers tend to buy fewer impulse purchases online than in store, resulting is smaller basket sizes.
Voice of the Customer specialist eDigitalResearch are now corporate members of the Customer Experience Professionals Association (CXPA), an international non-profit organisations created to guide and enhance the growing professional field of customer experience management.
Fat Face, the innovative lifestyle clothing and accessories retailer, has appointed Voice of the Customer specialist eDigitalResearch to run their multichannel customer feedback programme across customer touch points.
Just one third of UK online grocery shoppers rate their online grocery shopping experience as easy, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch.