Awareness of contactless payments in the UK has made big strides over the last two years, according to the Contactless Payment Index results from eDigitalResearch. Over half (58%) of consumers now report to seeing a contactless payment point or symbol, an increase from just 15% in 2012.
Monthly Archives: May, 2014
SSP, a leading operator of food and beverage outlets in travel locations worldwide, is actively capturing more feedback from social media users thanks to eDigitalResearch. The initiative will help to further enhance customers’ experiences by bringing the Voice of the Customer into the heart of the business.
Channel 4 launches new consumer marketing campaign this weekend to invite viewers to join its innovative audience insight panel core4 to help shape its future.
Around 10,000 viewers will initially be recruited to form the core4 panel who will be asked to complete regular surveys on a whole range of topics, including testing programme and marketing concepts and giving their opinions on pilot shows. They will also be asked about their brand preferences, what they think of 4oD, and for their feedback on programmes. In return, viewers will be given many chances to win prizes.