Channel 4 invites viewers to tell them what they really think

2015-05-11_1552Channel 4 launches new consumer marketing campaign this weekend to invite viewers to join its innovative audience insight panel core4 to help shape its future.

Around 10,000 viewers will initially be recruited to form the core4 panel who will be asked to complete regular surveys on a whole range of topics, including testing programme and marketing concepts and giving their opinions on pilot shows. They will also be asked about their brand preferences, what they think of 4oD, and for their feedback on programmes. In return, viewers will be given many chances to win prizes.

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